Why the Rabbit R1 might be the first meaningful departure from smartphone design

Groundbreaking product design doesn’t really come around that often. We’re frequently told that we’re only a handful of years away from self-driving cars or an automated revolution that will eradicate the need for us to regularly perform mundane, repetitive tasks, but the reality is that we’ve been promised that for the best part of the last 100 years. The iPhone launch in 2007 genuinely took us into a new, exciting and revolutionary realm of the best smartphones ever, but as the lines between software and hardware continue to blur and more advanced devices get launched on to the market, we’re still waiting for that next big step change on from what we’ve become accustomed to.

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